How 360 Measures Up, Part Three: Comparing 360Generators to Direct Mail Marketing
Using 360Generators Leads Over Direct Mail Marketing
At 360Generators we believe that the best customers are the ones looking for you. While direct mailings are sent to a target market that have a better chance of purchasing your product or service over some others, it does not mean that these potential customers are actually seeking you out, which is what 360Generators delivers to you. Our vendors receive sales leads for customers looking to purchase a generator, not customers that might purchase a generator. This way, you spend less time selling and more time closing. Other advantages of using 360Generators include:
Cost. Our service is much more affordable than a mass direct mail campaign. There are no subscription fees or other monthly fees. Our Leads are priced on a per lead basis (costs range from $5 - $40 per lead, depending on the product and other relevant criteria), and you only pay for the leads you receive based on your fully customizable profile.
No Initial Testing or Tracking. Much of the cost of a direct mailing campaign is in the initial development and database acquisition. The main reason for this is so that the mailings are sent to the right potential customers. It is also so that the campaign can be tested and tracked. While this is a nice feature to have, it is also a hassle that you don’t have to deal with when using a lead generation service like ours. You know how much you pay for each lead, and you just watch the leads come in.
Less Competition. At 360Generators we only sell our leads a maximum of five times, so you have less competition. You can’t beat that when you compare the enormous amount of junk mail that people receive in the mail every day, so that even if your direct mail piece actually does get read instead of going straight to the trash, it is competing with all kinds of other mailers for products and services that your potential customer might want more than yours.
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