How 360 Measures Up, Part One: Comparing 360Generators to Yellow Page Ads
Using 360Generators Leads
360Generators believes that the best potential customers are the ones that are looking for you. Just like the phone book, when prospects use our service it is because they are searching for a particular product. Which means our vendors spend less time selling, and more time closing. So what makes a lead generation service like 360Generators better than traditional yellow page advertising?
- ROI. Any business wants to get the most out of every dollar spent on advertising. With a lead referral service like ours, you pay on a per lead basis. This makes it possible for you to keep track not only of how much you spend, but how many of those leads convert to sales, therefore being able to track the effectiveness of the service. With yellow pages ads, unless you ask each customer, you have no way of knowing how effective the ad is.
- No Obligation. With yellow page advertising, you pay a flat rate for the entire year whether you get one customer or not. With our service you only pay for the leads you receive, which are qualified over the phone by our specialized team to make sure they are legit.
- Technology. With the popularity of the internet, our sites generate heavy traffic (which is also measurable), from customers all over the country looking for the products and services you offer.
- SEO. Our search engine optimization team does extensive research on the specific terms people most commonly use when searching for the products and services our vendors offer. This makes it so that a wide range of search terms will bring prospective buyers to our site, instead of having to look up exactly the right word or phrase in the yellow pages to find your ad.
- Less Competition. As mentioned before, when you use yellow page ads, your advertisement is placed next to each of your competitors, making competition high. At 360Generators we only sell each lead a maximum of four times, so you have less competition.
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